Online WSJ.com
Four of the largest U.S. newspaper publishers have teamed up to create an online ad-sales network, the second such partnership to be formed in the newspaper industry in recent years.
Gannett Co., Hearst Corp., the New York Times Co. and Tribune Co. are setting up the network as a stand-alone company called quadrantOne. Like a consortium created by Yahoo Inc. and a group of newspapers last year, it will allow national advertisers to buy space on certain of the Web sites operated by their newspapers in a bid to capture new sales as revenue at their print editions evaporates.
Source: Online WSJ.com