While breakups are generally very painful, the publicity surrounding breakups can really help improve stardom for celebs. Hollywood couples split all the time but some couples tend to get all the media attention.

Which generally lead to more appearances, roles, endorsement deals, etc. No wonder why so many Hollywood couples split, career in the tank? Just have a breakup and get right back on track.

Nick Lachey and Vanessa Minnillo have called it quits, reps for each confirm to PEOPLE.

“They have amicably split but remain good friends who still greatly care for one another,” Minnillo’s rep tells PEOPLE of the couple, who began dating in 2006.

It was heartbreaking to learn that the 10-year marriage of Jon & Kate Plus Eight‘s stars Kate and Jon Gosselin appears to be coming to an end, a source close to the situation tells PEOPLE.

Well, in Hollywood a split often results in a great endorsement deal therapy!

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