This time of the year has always been my personal favorite. I LOVE to see how creative retailers get with dressing up their holiday store windows hoping to draw in luxury shoppers. The themes that must include the right product placements make dressing holiday windows an ultimate luxury fantasy.
In the U.S. absolutely no one nails this process better than N.Y.C! Instyle.com captured some of the best dressed up N.Y.C holiday windows.
Barneys New York’s Groovy Holiday
Bergdorf Goodman’s Seasonal Greetings
Macy’s Holiday Magic
Saks Fifth Avenue Lets It Snow Swarovski
Henri Bendel’s Royal Holiday
Lord & Taylor’s Classic Christmas
Bloomingdale’s “Oh What Fun”
This is an opportunity for retailers to turn up the volume and express their PR creative images. My pick for the best dressed window goes to Bloomingdales who remembered to remind us JUST how fun Christmas really is. A great PR campaign to make luxury shoppers want to spend money! Have fun, live life for today is what this campaign says to me. Stop worrying about the recession because right NOW is time to have some good old holiday fun.
Hats off to Bloomingdales!