Firstly, congrats to Stefania Fernandez at 18 years old crowned the new Miss Universe for 2009. There is just something about a Miss Venezuela, the flair for being the It girl. One thing for certain Miss Venezuela brand has a sustainable reputation for being the right fit for a Miss Universe.

What do we Venezuelans have?” Fernandez, an international relations student, told reporters after the pageant. “That we are ourselves.”

This marks the second year in a row that Miss Venezuela was crowned Miss Universe and the sixth time since the beginning of the pageant.

Lesson learned here should be to dream it, believe it and achieve it! How you develop your brand will determine the future of your reputation outcome.

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