As a luxury PR firm and luxury brand PR representation the most common consultations we often take part in are selections of luxury brand ambassadors. This choice for many luxury brands is critical and also a face representation for their brand. So what really makes a certain celebrity or Persona a great brand ambassador? Well, you the public (people) decide.

Lately, many brands announced their new faces also known as brand ambassadors.

Blake Lively is going to be Chanel’s new brand ambassador. Estée Lauder has named Joan Smalls as their newest international brand ambassador. Jennifer Lopez is the new face of L’Oreal Paris? as their global brand ambassador. Investors Clinic signed Yuvraj Singh as Brand Ambassador. Two of India’s leading corporate giants named Mahendra Singh Dhoni as their brand ambassador for a reported cumulative fee of over $12 million (Dh44.13 million). NTR Jr. makes his first endorsement and becomes brand ambassador of Zandu Balm in Andhra Pradesh. National Hockey League star Alex Ovechkin brand ambassador for P&G’s Gillette. Swiss artist Stephan Schmidlin luxury brand Carl F. Bucherer new ambassador for the brand.  Jet Li, a famous Chinese kung fu star first Asian ambassador for Hublot, a Swiss luxury brand. Sachin Tendulkar as the brand ambassador for Swiss watch company Audemars Piguet. Just to name a few…

In order to be a good brand ambassador the person endorsing the brand should know the product and also the industry. But most important a brand ambassador should have influence to introduce the product to other people to discover the brand. This is not a part-time job! Promotions, appearances, etc… Celebrities are often used as brand ambassadors because of their level of influence and exposure.

Personas as brand ambassadors online work slightly differently. Their roles involve engagement, social media interactions etc. Kim Kardashian is a pro at this and why she is paid so much to Tweet on about products. Online brand ambassadors should have influence that is ranked by their clout. A site such as helps with determining which online Personas will make good brand ambassadors.

While a luxury PR agency focuses on managing luxury communications through the media targeting luxury audiences. A luxury PR firm must also have a credible reputation in the industry. This is what also makes a luxury PR firm a good brand ambassador also.

Often times for emerging luxury brands the CEO serves as the brand ambassador. However, Persona endorsements, product placements, and customer endorsements help to boost a luxury brand influence appeal. Without question Oprah Winfrey is the best brand ambassador of her personal brand.

Mosnar Communications offers luxury Twitter Personas to engage luxury audiences as brand ambassadors. The following profiles are available for representation and limited edition.

Please contact Ann Lane at .


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