The same theory still holds true, increasing a newsworthy interest can always create a demand for supply. Wanting to sell more luxury private jets? Try holding a newsworthy air show!

Remember every event must be driven with a purpose.  What is it that truly interests your target audience the most? When introducing your luxury private jet focus on details that will educate potential luxury private jet owners about what you offer to the industry. More specifically, what is it that makes you standout in the crowd? Keep in mind that luxury is a perception and creating a lifestyle demand you have to build credibility for brand awareness.

To reach luxury audiences you will need to present features and benefits that offer quality of life enhancement including value. Price points should never be a selling factor or introduction for luxury promotions. Luxury private jets are considered high-end luxury lifestyle and pricing at this level is not a deciding factor to want to make purchases.  Focusing on quality of life enhancement and what value does the product offer is the key essential.

How important is brand awareness and media exposure? When it comes to selling luxury private jets media credibility more favorable in the area of public relations (PR) is what builds credibility.  The 2010 Farnborough Air Show in England featuring Boeing (BA) 787 made its international debut which Airbus and Boeing announced 189 orders on the first day, more than twice the total orders at last year’s show.

Most of the orders were from leasing companies. Air Lease Corporation, the new aircraft financing and leasing company created by Steven Udvar-Hazy, formerly CEO of International Lease Finance Corp., ordered 51 Airbus A320s and A321s. GE Capital Aviation Co. ordered 60 additional A320s and 40 Boeing 737s.

The Farnborough International Airshow runs from July 19-25, 2010. When attending air shows or industry events luxury private jet companies must build credibility.

Need some support with luxury PR for a luxury Private Jet Company? Please email me in confidence at .

Leave a Reply