Today you hear “I’m NOT gay, followed by not that there is anything wrong with that.” Being gay has become a branding approach that is being embraced by marketers for publicity. Gay pride is celebrated in full force marking the 30th anniversary of the “Rainbow Flag”.
I encourage marketers to seek beyond the concept of JUST a gay brand. There are more ways to add value to building around a gay brand! Every brand needs sustainability to not grow old. Being gay is now accepted in Hollywood as Okay, however, that simply means there is nothing wrong with being gay.

PR campaigns with intent to target audiences relating to the gay world will need to expand more on their approach. PR is still a strategic plan and approach that needs media sources to fuel delivery of their concept.
Is Gay branding reaching the right target audiences using mainstream media?

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