LUXURY BRANDS ON THE RISE
All luxury brands appearing in Interbrand’s report were able to increase their respective brand values by striking a delicate balance in 2011: They each leveraged their iconic status and simultaneously engaged new consumers in unique and relevant experiences.
Corporations such as Louis Vuitton (#18), Gucci (#39), Hermès (#66), Cartier (#70), Tiffany (#73), Armani (#93) and Burberry (#95) all saw their respective brand values increase this year – a tremendous business achievement considering the world’s tumultuous economic conditions. Each of these luxury brands put a renewed focus on quality, craftsmanship and an increased emphasis on digital brand strategy.
Most notably, Burberry (#95) increased its brand value by 20%, making the British luxury retailer one of the top risers in this year’s report. While luxury brands performed well across the board, Burberry bested them all by focusing on its core competencies in fashion, digital innovation and global expansion.