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Luxury Brands

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Elevating Online Shopping: The Rise of Luxury Digital Popup Shops

In today’s ever-evolving digital landscape, the concept of the traditional brick-and-mortar store has undergone a remarkable transformation. The rise of e-commerce has fundamentally changed the way consumers shop, leading to increasing demand for innovative and immersive online experiences. As the world adapts to the new normal, the luxury retail industry has taken notice, with forward-thinking …

Why Luxury Brands Should Avoid Influencer Social Media

Luxury brands are quickly looking to “influencer social media” as the sole solution to generate more digital revenue online. Sorry to report “social media” is not the largest influencer platform to reach consumers looking to buy online. Don’t get me wrong, social media is still very important when it comes to luxury marketing engagement. However, …

Luxury Digital Marketing Influencers Versus Social Media Bloggers

Luxury digital marketing influencers will compete against social media bloggers in 2017! The primary prize at stake is to capture attention from “luxury consumers” to attract more luxury brands for content sponsorship on mobile digital website platforms. This battle has been hidden somewhat in secrecy for awhile, it’s the “luxury digital marketing Influencers” who stand …