This is when publicity campaigns have to really get creative and Joonas.net has everyone’s attention. Including mine in a big way with their attraction header “File not Found!”
Once you enter the site you discover that you are talking LIVE to a depressed web server. The message is very clear that the web server you are speaking to is overwhelmed and feeling much unappreciated.
This PR campaign just launched technology PR to a new level, I absolutely love it.