True Kim Kardashian may have started out as a reality TV star but she is now an A-List celebrity who sure knows how to promote her brand these days. While most people do watch the super bowl, eat junk food, drink, etc. Kim used the super bowl traditions to remind them they need to get fit!

According to People a statement from Kim:

“I’m flying to L.A. first thing on Sunday morning to film my own fitness DVD on how to tone up and stay in shape for a curvy body,” Kardashian, 28, told PEOPLE Friday night at the 6th Annual Leather & Laces Super Bowl Party in Tampa. “It’s going to be a grueling day.”

Now, that is better product placement and publicity than the super bowl commercials. Plus she got it FREE using good old fashion PR pitching. Something different and a call to action!

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