Dearest Microsoft the key is to get people laughing with you and not at you! Microsoft Corp., is about to launch the largest campaign in the company’s history. According to an article in The Huffington Post quoted from the Wall Street Journal, Jerry Seinfeld will be one of the key celebrity pitchmen, say people close to the situation. He will appear with Microsoft Chairman Bill Gates in ads and receive about $10 million for the work, they say.

The article reveals that Microsoft is weary of being cast as a stodgy oldster by Apple Inc.’s advertising. My question is, so they turn to Jerry Seinfeld?

Do you feel that Jerry Seinfeld will be a comparable appeal over Apple Inc.’s hip music cultural advertising? I know funny is good but will it sell in this kind of competition!

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