The new mobile experience sites were designed and implemented by SapientNitro, an agency valued for its leading work in mobile and omni-channel customer experience, and leverages the Demandware Commerce platform – the digital commerce solution also powering Lancôme’s ecommerce website, www.lancome-usa.com.
Lancôme, SapientNitro and Demandware partnered to launch a unique online experience that enhances the overall shopping experience for the always on-the-go consumer. While delivering customer loyalty and reward programming, Lancôme is extending its brand experience across multiple devices by offering a new mobile site, tablet application and a holiday gift guide – “The Art of Gifting Beautifully” – for its elegant consumers. The newly launched mobile site provides consumers with a seamless shopping experience as well as:
- Sophisticated product detail pages that incorporate color swatching, videos, how-to information, and customer reviews
- Improved category browsing and visual flow providing a richer interface
- Optimized user experience throughout the site for touch browsing and navigation
- Streamlined and simplified checkout alleviating distractions and keeping interaction clean and simple
SapientNitro created and designed the concept of “The Art of Gifting Beautifully” by offering an interactive holiday gift guide experience across all devices. The holiday gift guide also features a personalized filtering experience for shopping by ‘Price’ and ‘Category’ for friends and relatives of all ages.
“The holiday shopping experience has changed dramatically in the last five years. Today’s always-on consumers want to personally connect with their brands across all devices,” said Jaspreet Singh, mobile and emerging platforms lead, SapientNitro. “The holiday season provides a critical opportunity for brands to tell their story in a way that forges a deeper connection with their consumers. Lancôme partnered with SapientNitro for our sophisticated ability to redefine storytelling through the online experience and beyond. We’re honored to be partnering with Lancôme and Demandware in elevating the holiday shopping experience.”
“Lancôme is committed to delivering the promise of beauty to its customers and needs to be able to do this no matter where or how she decides to interact with the brand,” said Jamus Driscoll, Senior VP of Marketing for Demandware. “By working with SapientNitro and the Demandware platform, Lancôme is able to deliver a consistent shopping experience across multiple digital touch points that is worthy of the Lancôme name.”