Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. With a history dating back to 1930, Pininfarina is based on values of creativity, experience and innovation without forgetting tradition. It combines avant-garde style and technical solutions aimed at functionality.
Chivas Regal and Pininfarina, two of the world’s leading brands known for quality and craftsmanship, have come together for the first time to create Chivas 18 by Pininfarina. The aerodynamic, limited edition design, “The Drop,” is inspired by air and liquid, uniting both houses in their ongoing quest for beauty, harmony and, ultimately, pleasure. “The Drop” is available in three editions, including a highly exclusive custom-made sculpture for $100,000, in the U.S. in NY, FL, IL, TX, MD, MC, GA, So. CA, AZ, NV, beginning April 2013.
Both Chivas and Pininfarina share a rich heritage in crafting rewarding and stimulating experiences in luxury. Pininfarina has been a crusader in Italian design and engineering since 1930, while Chivas Regal is the original luxury whisky blend with a distinctive style and heritage stemming from more than two centuries of history. Chivas Regal 18 Year Old is a luxurious blend of whiskies, hand-picked for their exceptional richness, including more than 20 of Scotland’s rarest single malts, aged for a minimum of 18 years.
Breaking with Scotch whisky tradition, there are three expressions of the Chivas 18 by Pininfarina limited edition, including:
Limited Edition 1
The first expression is based on a streamlined drop, giving a sense of movement that is inherent to Pininfarina. It features a rich blue, metallic finish outer case, reminiscent of the metalwork the Italian company is best known for, and a wood veneer, representing the oak barrels so crucial in the aging process of Chivas 18 (1,500 available in the U.S., $140).
Limited Edition 2
The second expression of the partnership features the same design cues, but takes them even further, by featuring a solid wood inlay, and is even more aerodynamic. Proudly presenting the limited edition bottle, it also includes two glasses designed exclusively by Pininfarina to echo the drop design. Each unit is individually numbered (120 available in the U.S., $495).
Chivas 18 Mascherone by Pininfarina
Inspired by the mascherone (the original wooden frame that was used to refine new automobile shapes) the Chivas 18 Mascherone by Pininfarina marks the pinnacle of the partnership. Hand assembled in Cambiano, Italy by Pininfarina, it features an oak internal structure, clad in aluminum. A light, found at the base, brings this artistic 7-foot-4-inch piece to life. Mirroring the elegant precision of Pininfarina’s celebrated automotive innovations, only five of this collector’s piece will be on display globally. Individual pieces will be made to order upon request ($100,000).
All expressions include a specially designed bottle of Chivas 18 with Pininfarina’s design notes visible on the metalized crest and the Italian company’s logo proudly emblazoned on the capsule and neck wrap. To see more, visit: http://www.chivasregal18.com/pininfarina/