Luxury cars are vehicles of higher quality equipment that offer better performance with precise construction. The purpose that luxury cars serve in the marketplace is to offer greater comfort, higher design and innovation for modern technology. Benefits of owning an luxury vehicle is to convey image, brand, status and prestige of the highest level.
The word “luxury vehicle” is a marketing terminology for relating a perception for what luxury experiences offer to the driver. An superiority acceptance for pleasant and desirable features available beyond strict necessity at a premium increased expense valued as luxury goods. Even contemporary usages of luxury vehicle terminology is allowed. Luxury vehicle experiences are awarded to sedans, coupes, convertibles, station wagons and also minivans. Even crossover as well as sport utility vehicles present luxury vehicle experiences. Which can range from varies price ranges starting at affordable luxury to very expensive. However, there is no absolute separation between premium and luxury vehicles. Whereas, premium luxury car brands are much more expensive than other luxury car brands.
The image, brand, status and prestige is closely linked to the way manufacturers market certain makes and models of luxury cars by targeting socio-economic classes. Today, an luxury vehicle provides the owner with “social status” that is acceptable over ownership. Making public opinion, styling, and engineering the most important marketing factors matched to higher pricing for luxury cars. For this reason luxury car brands focus strongly on superiority for features concerning design and engineering targeted toward ultra wealthy buyers. Creating the generic terminology for “luxury cars” in the marketplace.
There are stand alone companies that produce luxury vehicles such as the highly prestigious BMW, Mercedes-Benz and division subsidiary for a mass market automaker like Lexus part of Toyota. It is very important to understand that “luxury car” usage is a perception in the luxury goods marketplace. Not everyone will think that all luxury cars are luxury and only count ultra luxury cars as being a true luxury vehicle.
Top Luxury Car Brands
2016 Ferrari FF Starting at $300,000
2015 Rolls-Royce Ghost Starting at $319,400.00
2015 Ferrari F12 berlinetta Starting at $319,995.00
2016 Bentley Mulsanne Starting at $335,600.00
2015 Rolls-Royce Phantom Coupe Starting at $438,325.00
2015 Rolls-Royce Phantom Drophead Coupe Starting at $479,775.00
2015 Rolls-Royce Phantom Starting at $480,175.00
2015 Lamborghini Aventador Starting at $548,800.00
2015 Porsche 918 Spyder Starting at $929,000.00
2015 Ferrari LaFerrari Starting at $1,416,362.00
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