Is a couture lollipop a luxury PR or Fashion PR statement? Stick it (the lollipop!) in the mouth of Kim Kardashian and you might just have a marketing strategy for both luxury and fashion. After all she is famous for being famous, right?
Sugar Factory luxury lollipops are the most luxurious lollipops on the planet. The website is a shrine to the Kardashians. Really cute and smart PR plus marketing move.