is the biggest shopping secret unknown to most Americans, yet it is one of the world’s leading cross-continent consumer buying advisory websites with 13M monthly visitors and 4M vocal fans on over 40 social media channels. With offices inChina and the U.S.,’s   shopping advisors make recommendations on exclusives and deals for categories such as beauty, apparel, shoes, handbags, electronics, nutrition, baby, home, travel and finance.  Some of the world’s most storied brands and cherished retailers and e-tailers are listed.’s powerful influence has been known to decimate entire inventories of brands from a single posting within a few days. With its massive leverage, introduced China’s annual Singles’ Day toNorth America; the shopping event (bigger than Cyber Monday) and was lauded by TIME magazine. publishes over 400 best-of-web deals per day in both English and Chinese. Dealmoon’s shopping app boasts more than 1M downloads.


Dealmoon MosnarCommunications Luxury PR Media

Move over Cyber Monday; on November 11th, a new online shopping day has more than doubled Cyber Monday’s $2.65 billion sales record to a staggering $9 billion. At the forefront of what is now the biggest online shopping day globally, a luxury brand aggregator called attracted 450 million of those clicks last year and has chosen Singles Day 2015 to offer the deepest discounts of the year. On November 10th at midnight, will unveil a list of promotions; some of which include up to 80% off on the world’s most coveted brands, some site-wide discounts of up to 50% off – many brand’s discounts are steeper than their own Black Frid

Dealmoon MosnarCommunications Luxury PR Media 3 is known as the “Kayak of luxury brands,” attracting 13 million shopaholics to their site every month for things they may not be able to afford at full retail.

Singles Day was created in the early 1990’s by students who were frustrated by the cultural pressure in China to find a long-term relationship and has evolved into a reason for Chinese consumers (single or not) to purchase goods online on November 11th.

Global brands have noticed this phenomenon and are flocking to take advantage of Dealmoon’s voracious customer base. Merchants include:

Department Stores:
Nordstrom, Saks Fifth Avenue, Bloomingdale’s, Neiman Marcus

Beauty / Health:
La Mer, Estee Lauder, Clinique, Lancome, Elizabeth Arden, Jo Malone, Foreo, Clarins, Origins, Glamglow, Skinstore, SkincareRX. L’Occitane, Clarisonic, GNC, Vitamin World, The Body Shop, Lab Series, Peter Thomas Roth, Puritan’s Pride, Cosme-De

Fashion / Accessory:
Nasty Gal, Tommy Hilfiger, Elie Tahari, Coastal, Gemnation, Charlotte Olympia, Otte New York, QVC,
L.K. Bennett London, Ashford (watches)

E-tailers / Technology:
eBay,, Lenovo,, Gilt, Harman Kardon, Blue Nile, Carter’s

“Because we attract 13 million shoppers each month and 450 million clicks last Singles Day, this has deepened our relationships with the world’s top brands,” said Co-Founder, Jennifer Wang. “They want to be a part of what is going on and give exclusives to us that can’t be found elsewhere.  Reuters reported us as the ‘biggest (unknown) beauty secret for American women,” added Wang. “While we gather deals on products from beauty to fashion, home products to baby, computers to credit cards, the beauty channel is our most robust and where we are focusing our rollout into the U.S.”

Some history on Singles Day:

  • 2009 – Merely an online shopping industry day; it paled in comparison to sales of Cyber Monday
  • 2011 – $800 million in sales.
  • 2012- $3.1 billion in sales.
  • 2013 – Surpasses sales of Cyber Monday with over $5.75 billion.
  • 2014 – Chinese consumers spend more than $9 billion.
  • 2014 – U.S. shoppers spend an average of $861 for holiday gifts, up from $801 in 2013.
  • 2014 – TIME magazine calls Singles Day ‘the world’s biggest day for online shopping,’ Forbes calls 11/11 an ‘annual celebration of bachelor/bachelorette-hood.’
  • 2015- American Research Group, Inc. survey reports: planned gift spending this year is expected to exceed spending in 2007, a first since the recession.

Dealmoon MosnarCommunications Luxury PR Media 2

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