When it comes to luxury marketing the right target audience is a maker or breaker. So who is spending and who is holding back? Well, meet the HENRYs they are the High Earners Not Rich Yet. who by the numbers make up 80 percent of the affluent consumer segment.

While the typical HENRY consumer can only rarely if ever indulge in core product ranges from ultra high-end luxury brands like Chanel, Louis Vuitton, Hermes, or Gucci, they do support these brands with less costly purchases, such as lipstick from Chanel, small leather goods from Louis Vuitton, etc. And they are a critically important customer segment of such ‘accessible’ luxury brands as Coach, Ralph Lauren, Tiffany, Kate Spade, Vera Wang, Michael Kors, Restoration Hardware and premium mass brands, like Ann Taylor, Banana Republic, Williams Sonoma, among others.

Unity Marketing’s annual report on the state of the luxury market has just been released. The Luxury Report 2012: the Ultimate Guide to the Luxury Consumer Market ( http://bit.ly/L0Vus7 ), provides detail data about the purchase behavior, spending patterns and trends in the market for luxury among the nation’s most affluent consumers for high-end and luxury purchases from 2008 through 2011.

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