Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products through his Michael Kors and MICHAEL Michael Kors labels, including accessories, footwear, watches, jewelry, men’s and women’s ready-to-wear, and a full line of fragrance products.
Michael Kors stores are operated, either directly or through licensing partners, in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong.
Photo credit Michael Kors
Michael Kors is pleased to announce the following:
- Google ranked Michael Kors the second most-searched-for high-fashion brand of the year in its Zeitgeist 2013 report—two steps up from the brand’s number four spot on the same list last year. Michael Kors is one of only two brands that remained on the list of top-searched high-fashion brands from last year.
- Social media analyst Starcount named Michael Kors the top fashion brand on social media for 2013 amid such competitors as Chanel, Louis Vuitton and Burberry. The data aggregator highlighted the partnership with Instagram in the innovative launch of Instagram ads, and noted the expansion of the brand’s total social audience across all platforms by nearly seven million.
- Sydney Finkelstein, professor of strategy and leadership at Dartmouth’s Tuck School of Business, named Michael Kors Chairman and CEO John D. Idol one of the top CEOs of the year, citing the company’s world-class strategic marketing. Finkelstein ranked Idol number four, following Jeff Bezos (Amazon), Akio Toyoda (Toyota) and Pony Ma (Tencent).
“As a company, we believe that this dynamic and integrated approach to marketing will better inform, engage, educate and inspire our customers as we continue to grow our brand awareness globally,” says Idol. “It’s very exciting to see our efforts succeed and our successes acknowledged. I’m extremely proud of the teams that we have in place—we set high targets for 2013 and we achieved our goals. Now, we’re looking forward to keeping our momentum going.”
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