5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues, and ideas. With more than 150 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications, and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communication.

Brûmée 3 Mosnar Communications

(MC MosnarCommunications.com Luxury Press Release) – 5W Public Relations has been named the new Beauty PR Agency of Record for NXT Equity on behalf of its two natural beauty brands – náu, a vegan skincare range formulated with the highest-quality natural ingredients and cold-pressed oils, and Brûmée, an elevated and pure, alcohol-free fragrance collection.


“While the beauty industry has seen a rise in the importance of organic, cruelty-free and transparent ingredients, there is still a lot of work to be done,” said náu and Brûmée Founder Dr. Anne-Claire Walch. For far too long, the industry has overlooked the harmful ingredients in mainstream fragrances, and in recent years, natural skincare ingredients are subject to processing that compromises and dilutes their primary actives. We are challenging the status quo by respecting nature’s ingredients at hand and empowering consumers with knowledge so they can make an informed choice.”

Launching on Amazon this month, náu will debut with an assortment of all-natural face and body products ranging from $15 – $100, and Brûmée will enter the market with three alcohol-free fragrances priced at $45 each.


With a shared mission to set a new industry standard for ingredient integrity and transparency, náu and Brûmée are committed to championing nature and harnessing its ingredients in their purest, most potent form. Hailing from Europe, both brands combine pharmaceutical expertise with modern know-how and practices of naturopathy and aromatherapy to extract the very best from nature.


Led by an expert team with extensive category experience, 5W PR’s Beauty practice leverages unrivaled industry knowledge and integrated, strategic campaigns to drive real, meaningful results for clients.

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