Kanye West is clearly the big media winner this week. He managed to kill Michael Jackson in the press and make the media coverage ALL about him. Maybe the whole world noticed The Jay Leno Show was all about Kanye West upstaging Taylor Swift???

As a luxury PR publicist and one who works with celebrity images I can’t help but think this was a planned PR stunt?

How did President Obama get added to the mix? Well it seems that Obama thinks that Kanye West is a jackass. Now that has to do a lot for the Love to Hate Kanye West Celebrity Brand! Even Obama thinks that you are a jackass! Can’t you see a deck of Kanye West Jackass Cards!

President Obama was actually quoted off the record! The ultimate sin of a reporter is to report something OFF The Record.

“Mistakenly” Obama called West a jackass reported by ABC News’ Terry Moran on Twitter. Mistakenly???

“Pres. Obama just called Kanye West a ‘jackass’ for his outburst at VMAs when Taylor Swift won. Now THAT’S presidential,” Moran, a “Nightline” co-anchor, wrote Monday evening.

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