Launched in May 2012, Portico, has achieved the fastest growth of any destination club in the marketplace, acquiring more than 2,500 members in just one year. Designed exclusively to meet the needs of modern travelers seeking an alternative to the traditional hotel experience, Portico is pioneering a fresh segment within the resort-dominated landscape, combining the highly personalized service of 5-star hotels with the space and privacy of luxury homes. Members enjoy hotel-style amenities such as daily housekeeping and on-site concierge services in addition to a dedicated EscapistSM there to assist with planning each and every trip from start to finish.
Photo credit Portico
Portico SM, a private club featuring luxury residences in the world’s most sought-after destinations, will join Virgin America’s Elevate® frequent flyer program as the airline’s first residence-style alternative to the traditional hotel stay. Starting now, Elevate® frequent flyers can earn 35,000 points when they join Portico, gaining access to more than 250 homes in over 72 destinations around the world. As a bonus, Elevate members who join before November 15, 2013 will receive an additional 10,000 Elevate® points courtesy of Portico.
Not only do Virgin America frequent flyers earn Elevate® points for the purchase of a Portico membership, they can also receive an additional 1,500 points after taking their first Portico trip. Currently, Virgin America services 22 of Portico’s sought-after destinations. For an initiation fee of $2,500 and just $2,500 each year, members of Portico enjoy exclusive members-only rates starting at just $300 per night.
Photo credit Virgin America
With topnotch guest service, beautiful design and a variety of innovative amenities, Virgin America has earned a host of industry awards since launching service in 2007. With one of the youngest fleets in the U.S., Virgin America offers guests sleek, tech-forward aircraft cabins with custom-designed seating, fleetwide in-flight WiFi, signature “moodlighting,” power outlets near every seat and the most advanced in-flight entertainment system in the skies. Virgin America’s Elevate® frequent flyer loyalty program offers guests the ability to redeem points for any unsold seat – on any Virgin America flight, at any time. Elevate® offers Web–based redemption with no black–out dates and has grown to nearly 3 million members strong. Last year, Virgin America launched a suite of enhancements to its Elevate® frequent flyer program – including Elevate® Gold and Elevate® Silver status levels that offer perks such as: priority check-in, security clearance and boarding; points earning bonuses; free checked bag allowances; enhanced digital/social rewards; private discounts; an expanded advance purchase upgrade window for the airline’s exclusive eight-seat First Class; complimentary space-available upgrades to the carrier’s premium Main Cabin Select service; and complimentary access to the best seat assignments within Main Cabin. In December 2012, Virgin America opened its first airport lounge, the Virgin America Loft at LAX, which offers guests a sleek and modern retreat, with a selection of amenities and a space that reflects the look and feel of the airline’s mood-lit aircraft and overall design aesthetic.
To purchase a Portico membership and earn up to 45,000 Elevate® points, please visit http://www.porticoclub.com/virginamericaelevate.