Turns out that gay men and straight women have similar brain cells! According to a report in HealthDay News, MRI and PET scan studies are showing remarkable similarities between the brains of gay men and straight women, and between those of lesbians and straight men!
The Swedish researchers say:
For example, the brains of straight men and of gay women share certain common features: both are slightly asymmetric, with the right hemisphere larger than the left.
Just knowing this information can better help marketers understand target audiences!