look-good-feel-better-national-beauty-editors-saks content marketing event
Photo credit Saks Fifth Avenue

“Look Good Feel Better has been helping women in cancer treatment and recovery for 25 years, but in just three years Beauty Editors Day has become our signature event,” said Louanne Roark, executive director of the Personal Care Products Council Foundation and the Look Good Feel Better program. “This is an unprecedented collaboration between beauty magazines, beauty brands and consumers – all meeting at Saks Fifth Avenue to celebrate and support women with cancer. The day speaks volumes about the importance and power of  beauty as a tool for healing and hope.”

The Look Good Feel Better program is a collaboration of the Personal Care Products Council Foundation, a charitable organization established by the Personal Care Products Council, the leading national trade association representing the global cosmetic and personal care products industry; the American Cancer Society, the nation’s largest voluntary health organization dedicated to saving lives from cancer; and the Professional Beauty Association, a national organization of more than 25,000 cosmetologists, wig experts, aestheticians, makeup artists and nail technicians. 

Saks 5th Avenue Beauty Event

allure content marketing event look good feel better

Photo credit Allure

Today on August 7th, luxury retail “Saks Fifth Avenue” and Look Good Feel Better®, the charitable program that helps people with cancer address appearance-related side effects of their treatments, will host the third annual Look Good Feel Better National Beauty Editors Day. Twenty-five leading beauty and lifestyle magazines and 25 beauty brands will convene in Saks Fifth Avenue’s New York flagship store to provide consumers with 20-minute consultations with their favorite beauty editors in exchange for a $30 donation to the Look Good Feel Better program.

The consultations will cover a range of topics: current trends in skincare, fashion and makeup; inspiration and insider secrets; specific beauty advice; and product demonstrations. Each beauty brand will provide participants with an exclusive at-counter service and full-size gift.

This year’s event will mark the 25th anniversary of the Look Good Feel Better program, which offers free workshops and support to people with cancer to provide lessons on cosmetics, skin and nail care, wigs, turbans, accessories and wardrobe styling to help mitigate the appearance-related side effects of their treatment. Since the program began in 1989, it has served more than 900,000 people with cancer in the U.S. and more than 1.5 million people with cancer around the world.

“The work that Look Good Feel Better has done for the past 25 years to support women in cancer treatment is nothing short of extraordinary,” said Kate Oldham, Senior Vice President of Cosmetics, Fragrance, Lingerie and Swim of Saks Fifth Avenue. “The Look Good Feel Better promise and program is unique, as is Beauty Editors Day. We are excited to continue our collaboration with Look Good Feel Better and to welcome the top beauty, style and fashion editors to Saks Fifth Avenue again this year. We invite customers and their friends and family to visit during Beauty Editors Day as we join in solidarity and support for women in cancer treatment and recovery.”

The pairings of magazines and brands participating in Look Good Feel Better Beauty Editors Day include:

  • Allure with Dior
  • Cosmopolitan with Dolce&Gabbana
  • DuJour with Clé de Peau
  • ELLE with Giorgio Armani
  • Every Day with Rachel Ray with Trish McEvoy
  • Essence with Nars
  • Fitness with Clarins
  • Glamour with Estée Lauder
  • Harper’s Bazaar with Tom Ford Beauty
  • InStyle with Lancôme
  • Lucky with Kiehl’s Since 1851
  • More with Bobbi Brown
  • New York Magazine/The Cut with Shiseido
  • O, The Oprah Magazine with La Mer
  • New Beauty with Cellcosmet
  • People Stylewatch with SK-II
  • Redbook with Clinique
  • Refinery29 with Burberry
  • Self with Laura Mercier
  • Shape with Sisley-Paris
  • Town & Country with La Prairie
  • Us Weekly with RéVive
  • Vanity Fair with CHANEL
  • Vogue with Yves Saint Laurent
  • with Guerlain

To participate in Beauty Editors Day, visit www.lookgoodfeelbetter.org/register. 

Each 20-minute appointment costs $30, and all proceeds will benefit Look Good Feel Better.

Leave a Reply