Front row represents that you are somebody in the world of fashion PR. One row off and you might as well have not been present? So who gets to occupy front row and why is sitting front row really that important.
Typically the front row consists of major editors, top retailers, A-List actors (generally actresses), high profile socialites, grand celebrities, and the biggest spenders of luxury merchandise. That is front row New York Fashion Week in a nutshell.
Newcomers to fashion week front row are power bloggers those with high profile fashion blogs. This also means that some people are getting bumped off front row. The pressure to maintain front row presence is not easy. Even the press now needs a publicist.
Join me over at Top New York Luxury our new project. Find out our prediction for which shows will be the ones to watch.