Stella McCartney new spring/ summer 2019 collection is now available and ready to shop!
Always known for turning up style, the Stella McCartney luxury PR campaign continues with placing supermodels in a circular motion and kaleidoscopic formats.
Supermodels Kaia Gerber and Kate Moss represent Stella McCartney as the face of the brand!
We are in so love with this luxury brand marketing promo!
The photos for this luxury ad campaign were shot by Johnny Dufort and actually styled by Stella herself.
Which this exact type of luxury marketing campaign would work great for beauty, luxury real estate, luxury homes, luxury cars, etc.
There is also a strong message inside the Stella McCartney luxury marketing campaign. Where the use of circular motion represents the desire for a more circular economy to thrust sustainability for the fashion industry.
The best part is that as a luxury fashion designer, Stella McCartney linked her spring and summer 2019 collection to attract consumers through brand awareness images and economic message.
This collection was made using 60 % percent of sustainable materials. Including organic cotton and organic denim, sustainable viscose and nylon that was recycled.
For luxury retailers and luxury affiliate marketers, promoting Stella McCartney luxury fashions should include luxury content marketing to relate the purpose of the 2019 spring and summer collection.