Luxury Brand Digital Marketing Portal
Luxury experiences in China – A KPMG study about the brand Salvatore Ferragamo Paul Cadman, Asia Pacific CEO and Christian Foddis, Regional General Manager, Salvatore Ferragamo, interviewed by KPMG. Ferragamo has been expanding its retail footprint in China for more than two decades and the market is now a key one for the whole group. …
Luxury marketers have waged a seemingly never-ending battle against counterfait goods in China. Despite recent government efforts to step up enforcement, faux luxury will unlikely disappear anytime soon. Manufacturers, along with their lawyers, customs officials, and local police, continue to hunt down counterfeiters in one place, only to see them pop up again in another. …
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