Study finds that Chinese consumers are more willing to purchase luxury goods online. According to the sixth edition of the 2015 China Luxury Forecast released by Ruder Finn and the IPSOS Group. In the report noted that shoppers in both mainland China (57 percent) and Hong Kong (54 percent) reported greater confidence in purchasing luxury online over the …
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Showing: 1 - 2 of 2 ArticlesLuxury Brand PR Best Designer Snake Trends Targeting China
The Chinese Zodiac predicts that 2013 is the year of the Snake. For all major luxury brands incorporating the snake theme is a must. Many luxury brands might be thinking that all they need to do is simply add snake images and Chinese consumers will be ready to buy. A very important strategy should be …
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