The Chinese Zodiac predicts that 2013 is the year of the Snake. For all major luxury brands incorporating the snake theme is a must. Many luxury brands might be thinking that all they need to do is simply add snake images and Chinese consumers will be ready to buy.
A very important strategy should be to also include education about the purpose for adding snake themes. This is an excellent advantage for luxury brands who want to connect with ultra rich Chinese consumers. Focus on ways to use brand and snake themes to increase awareness for use with lifestyle.
Utilize this time to launch luxurious products to complement superior luxury living. Focusing on the water snake concept which is the most celebrated snake for 2013. Many luxury brands will be introducing super luxury products, goods, and services.
Luxury brand snake collection trends: