FTC Disclosure 101 Booklet 1 Mosnar Communications Influencer

FTC Disclosure 101 Booklet For Influencers

FTC “Federal Trade Commission” wants to keep Influencers in legal compliance for the holiday season and beyond. The FTC wants Influencers to know – If you endorse a product through social media, your endorsement message should make it obvious when you have a relationship (“material connection”) with the brand. A “material connection” to the brand…