Evian(R) Natural Spring Water makes water a luxury presence as the official bottled water of the Bryant Park tents from September 5-12 during Mercedes-Benz Fashion Week. The luxury water brand wants to promote efforts that are environmentally friendly and globally beneficent.

The campaign is enhanced with “The Evian Girls” draped in chic two-toned dresses of “Evian pink” and hot pink, with a plunging neckline held in place by braided straps that flow down the back. Sticking to an environmental friendly concept, the gowns are crafted from a combination of braided hemp satin and bamboo cotton. Evian partnered with Viridis Luxe to create original wears for the “Evian Girls.”
Designer Gracienne Myers created custom designed high heels with exclusively designed fabric emblazoned with Evian labels for the Evian Girls. The shoes will be delivered to the Mercedes-Benz Fashion tents in luxury, transparent shoe storage boxes from a collection Myers recently produced, called “Clearly Glam,” made from 100% recycled PET. Evian plastic bottles are also made of PET, with the brand’s most popular bottle sizes, the 1 L and 750 mL, containing 25% post-consumer recycled PET.

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