Good news for Juicy Couture the brand is going high fashion in a very big way. After announcing the expansion of 31 new Juicy Couture stores for 2015 with distribution partners in eight countries, including India, South Africa and Azerbaijan, in addition to countries where the brand already has standalone stores, like South Korea and Mexico.
Expect Juicy Couture to attract an much hipper accessible luxury consumer from an Millennium audience. Their fall 2015 ad campaign is stunning in #HighFashion and we love it! The ads will be featured in several high fashion magazines, including V Magazine, Vogue Paris, Love Magazine and Porter Magazine.
The makeover for the Juicy Couture brand comes from the purchase of Authentic Brands Group who bought the brand in 2013. Which the company plans to open 133 stores over the next five years, bringing the total to 335 worldwide. A very exciting and chic stylish appeal the new Juicy Couture is going to be an top pick for Fall/Winter 2015.
photo credits Juicy Couture