It may not be Christmas yet but in the world of luxury PR summer is when you start pitching and promoting for holiday coverage. The most important effort for every luxury brand is to secure media coverage on TOP lists.
Now that Rachel Zoe has launched “The Zoe Report” I hear that every major luxury brand wants to secure placement for her holiday report! Last year Oprah Winfrey’s “Oprah’s Favorite Things” was more recession focused over luxury.
On her website Zoe says this about The Zoe Report:
“As the latest endeavor in my lifetime pursuit of glamour, The Zoe Report is a free daily newsletter featuring my favorite obsessions in the ever-evolving worlds of fashion, beauty, and lifestyle.
The highlight of work as a stylist is that I get to discover new and “amahzing” finds, such as: life-altering platform pumps, apparel from insanely talented up-and-coming designers, or a mascara capable of achieving that perfect Bardoesque look. It’s my mission to share this knowledge with you, and The Zoe Report allows me to do just that. It’s a way of welcoming you into my world every day by sending some glamour directly to your inbox. Learn it, live it, love it. xoRZ”
Not sure what direction Oprah will take her favorite things this coming holiday season. Her producers are tight lip as usual. However, you can expect to see a few big ticket items on her list.