For travel PR the biggest problem is how-to attract travelers to want to visit destinations. The solution to solve the problem could be to provide engagement over promotions. An alternative travel PR method oppose to direct promotional targeting.
Creating top travel trends is a quick and fast way to engage target audiences. Implementation of social media sites such as Facebook.com, Twitter.com, Flickr.com and others are opportunities to engage audiences for travel PR.
Think about breaking travel trends down into niches. For example luxury shopping experiences travel trends, business family vacation travel trends, top attractions travel trends, best spring summer 2010 travel trends, and so on.