While it remains no secret that luxury hotels are not producing massive profits. No hotel wants to be on the under foreclosure list. So what can luxury hotels specifically do to stay off the foreclosure list and build sustainability?
First off consider this, you have tried the old way and now is time to try something new. Online engagement is the solution to help luxury hotels during these challenging and trying economic times.
Yes, most luxury hotels have launched Facebook and Twitter pages that are simply not working for them. The reason why is that most of the luxury hotels are using social media outlets as promotional and marketing channels. It requires interaction and engagement to connect to target audiences to build trust and credibility.
In other words, you have to become social friends to get people to want to book your luxury hotels. This requires working with experts who understand how to target, attract, and engage online.
Need help with travel PR social media? Email firstname.lastname@example.org in confidence.