Super rich Chinese students attending college in the United States love buying designer luxury goods. Top destination is New York followed by L.A. for luxury shopping among wealthy students from China in the United States. According to the Hurun Report nearly a third of wealthy parents in China love to send their kids to the U.S. for primary school and college education. This is how Western luxury brands and luxury retailers can target China’s ultra rich through their children.
Rich Chinese Students
This is a big luxury market according to Bain and Co. where Chinese shoppers spend over $84 billion a year on personal luxury goods, making up 31% of the $273 billion global market. Capturing some major luxury branding campaign attention are luxury retailers and luxury brands targeting Chinese students in the U.S. by their designer goods shopping habits.
Los Angeles Beverly Centre Mall
The Los Angeles Beverly Centre mall, for instance, sends buses to the University of California at Los Angeles and the University of Southern California at the beginning of the year, when students are dropped off by their parents, and at graduation to pick up Chinese families. Their successful marketing plan includes sponsoring Chinese student groups with a collective total of around 45,000 members.
Another example: Italian luxury fashion brand Prada brought Chinese students into their New York stores by offering them vouchers for leather luggage tags worth $200.
British handbag label Mulberry Group had exclusive private sales complete with cocktails and desserts for Chinese art school students at their Manhattan store. The first 100 buyers were also invited to a launch party for model Cara Delevingne’s collaboration line with the brand.
7 NYC Luxury Brands
These are the top seven luxury brands in the United States that Chinese students love to shop in the NYC the most.
#1 Louis Vuitton
#3 Tory Burch
#5 Alexander McQueen
#6 Bottega Veneta
#7 Yves Saint Laurent