Are you somewhat confused by what is branded content for luxury brands? With so much content marketing in the marketing mix understanding differences can be confusing. So, we want to clear up what is branded content for luxury brands just for you.
Branded Content For Luxury Brands
Branded content for luxury brands is a form of sponsored content advertising and entertainment. It is a marketing mix of entertainment content with high quality branded content. It must also be vastly informative and educational as well. Generally, branded content is funded by the sponsor (luxury brand, luxury retail, luxury PR firm, content marketing firm, etc). Much of branded content for entertainment when it comes to luxury branding is used at luxury events. Also luxury branding for entertainment can further include online media, video, and mobile apps.
Webby and Lovie awards among other had recognized Branded Content as a category and in 2012 Branded Content/Entertainment, became a category at EuroBest, Dubai Lynx Spikes Asia and Cannes Lions International Festival of Creativity. International Branded Content professionals were handpicked for the inaugural 2012 Branded Content & Entertainment jury and consisted among others of: Avi Savar USA, Jan Godsk, Denmark – Ben Flint, Singapore – Guilhem Arnal, France – Mark Waugh,Global – Scott Donaton, USA – Doug Scott, USA – Sara Cremer, UK – Tom Dunlap, USA – Michael Hilliard, Australia – Bill Davenport, USA – Rodrigo Figueora Reyes, Argentina – Marc Ros, Spain – Cyrus Oshidar, India – Dean Baker, UK.
Branded content is the most effective form of sponsored content marketing distributed by virtually all media publishers as well as digital media publishers.