UOMA Beauty, UOMA means beautiful!  Pronounced OMA (uh-mah), the beauty brand causing a new Brow crush online.

Founded by Nigerian born, LA & London based former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, innovative and created for all. Listed by WWD as one of the 50 most forward-thinking executives shaping the future of the beauty industry, Nigerian born Sharon Chuter, is a rebel with a cause and on a mission to go off the well-beaten path to redefine the rules of inclusivity and diversity. 


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UOMA Beauty brand exists to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for all of us.

UOMA’s BROW-FRO Fro To Go is your all in one solution for the perfect brows.


Shop Now UOMA @Ulta

The belief system is like no other beauty brand: “UOMA we are an empowered tribe. Our race is human, our people are free, our language is color. All are welcome to our beautiful tribe.”


Self expression – “Authentic beauty is the ultimate form of self expression”

Colourful living – “We celebrate life in all its vibrancy & colour”

African Pride – “We are not African because we are in Africa, we are African because Africa is in us.”

Empowering Tribe – “A confident woman inspires those around her – empowered women, empower others”

Inclusivity – “Every person deserves to walk into the Beauty Hall and feel inspired and included”

Beautiful rebellion – “We must be bold & outspoken to challenge outdated conventions”


Shop Now UOMA @Ulta

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