UOMA Beauty, UOMA means beautiful!  Pronounced OMA (uh-mah), the beauty brand causing a new Brow crush online.

Founded by Nigerian born, LA & London based former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, innovative and created for all. Listed by WWD as one of the 50 most forward-thinking executives shaping the future of the beauty industry, Nigerian born Sharon Chuter, is a rebel with a cause and on a mission to go off the well-beaten path to redefine the rules of inclusivity and diversity. 

UOMA Beauty, UOMA  Beauty Beautiful

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UOMA Beauty brand exists to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for all of us.

UOMA’s BROW-FRO Fro To Go is your all in one solution for the perfect brows.

UOMA Beauty, UOMA  Beauty Beautiful

Shop Now UOMA @Ulta

The belief system is like no other beauty brand: “UOMA we are an empowered tribe. Our race is human, our people are free, our language is color. All are welcome to our beautiful tribe.”

UOMA Beauty, UOMA  Beauty Beautiful

Self expression – “Authentic beauty is the ultimate form of self expression”

Colourful living – “We celebrate life in all its vibrancy & colour”

African Pride – “We are not African because we are in Africa, we are African because Africa is in us.”

Empowering Tribe – “A confident woman inspires those around her – empowered women, empower others”

Inclusivity – “Every person deserves to walk into the Beauty Hall and feel inspired and included”

Beautiful rebellion – “We must be bold & outspoken to challenge outdated conventions”

UOMA Beauty, UOMA  Beauty Beautiful

Shop Now UOMA @Ulta