People don’t have to buy luxury and usually have to fall for luxury first to make a luxury purchase. So what does love have to do with branding luxury? Everything! The perception of luxury must be interrupted and what makes luxury brands attract luxury consumers is the love affair of luxury.
How do you make luxury consumers LOVE your luxury brand? Having a good product or service offering is not all that it will take. The success comes in to play when you make consumers LOVE the brand first for what it stands for. What makes you stand out?
Falling for a luxury brand takes work. It will require that luxury brands connect with luxury audiences through credible media outlets. Luxury consumers can’t love or remain loyal to luxury brands that don’t communicate. Hint, for luxury brands even thinking about cutting back on PR services.
Make them LOVE your brand forever!
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