Okay, Anna Wintour (Editor of Vogue) made her first appearance on CBS’ Late Show with Mr. Media himself David Letterman. Was it a smart PR move? Well it certainly had me wanting to grab the latest edition of Vogue magazine! Finally, magazines get it that the right media exposure can build brand awareness and credibility. It only took a recession to make it happen and expect to see more high fashion magazine editors making their media rounds.
Did Anna talk fashion? Well of course she did that would be like product placement for her!