The leading online destination for women and the web’s number one community for women bloggers are forming a strategic partnership. The agreement will provide iVillage access to BlogHer’s extensive network of 2200 women related blogs as well as promotional opportunities across BlogHer’s large and influential audience. Under this arrangement iVillage, Oxygen.com and BravoTV.com will feature select BlogHer content.
This announcement was made today by Lauren Zalaznick, President of Women and Lifestyle Entertainment networks for NBC Universal. The deal includes a $5 million series B investment, financed by Peacock Equity, the joint venture between NBC Universal and GE Commercial Finance’s Media, Communications & Entertainment business, and returning investor Venrock, a venture capital firm.