The voter group Declare Yourself wants to shock you and get your attention. Most importantly they want to spread the message to raise awareness for young people to become more active politically. According to People, Jessica Alba, appears in a new bondage-inspired campaign for the voter group Declare Yourself.
“I think it is important for young people to be aware of the need we have in this country to get them more active politically,” says Alba. “People respond to things that are shocking.” The dramatic image “really resonates” with the issue of voting, according to the 27-year-old star. “If you don’t register and vote and make a difference, and hopefully change the bad things that are happening in our country, you are essentially just binding and muzzling yourself.”