The Quest For Authenticity – Chanel

Luxury marketers have waged a seemingly never-ending battle against counterfait goods in China. Despite recent government efforts to step up enforcement, faux luxury will unlikely disappear anytime soon. Manufacturers, along with their lawyers, customs officials, and local police, continue to hunt down counterfeiters in one place, only to see them pop up again in another.…

Luxury Hotels Spire Deals With Members-Only Travel Site

Spire, a new members-only travel site that offers unbeatable, limited-time deals on luxury hotels worldwide, launches today with an expertly selected lineup of four-and five-star hotel deals that are at least 30% off the lowest offer found anywhere else. Along with these private sales, Spire also introduces a number of firsts such as its Best…

Why Every Luxury Brand Is Wild About Youku Branded Video Channels

Since February 2011, seven world-class luxury brands, most recently Cartier, have opened exclusive branded video channels through China’s leading Internet television site Youku.com, Inc. (NYSE: YOKU). Other luxury brands with exclusive presences on Youku include Louis Vuitton, Dior, Burberry, Gucci, Omega, and Mido. The branded video channels are not the luxury brands’ first foray into…

Prada Proves Luxury Brands HOT For Hong Kong IPO Raises $2.1 Billion

Prada has raised HK$16.7 billion ($2.1 billion) from its Hong Kong initial public offering after pricing its shares in the bottom half of the range at HK$39.50 each early Friday morning. This secured its position as Hong Kong’s largest listing so far this year, as well as the largest ever consumer product IPO in the…

Luxury PR Dream Job

Vivid Luxury Marketing, a specialist PR and Marketing Agency servicing the Luxury Brands industry in Southern Africa covering areas of Luxury Brand strategy, PR and Publicity, Social Media Management and Luxury Events, has an opportunity for a PR Account Executive / Manager. This role will suit a self-motivated, driven and ambitious individual. Strong relationships with…