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Luxury Books

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Assouline Opening at The BAUERs Hotel

Creating a new an historic and intimate shopping experience, Assouline, the internationally renowned American publisher of luxury lifestyle literary works, is excited to announce the launch of its first boutique in Venice at the extravagant BAUERs Hotel.   About Assouline Renowned for its highly original graphic concept, Assouline creates the most sophisticated books in the world. …

A Luxury Brand Must Have Brandlicity: Memoir Self Help Guide How To Brand A Business

Most new luxury brands will fail because they can’t penetrate the marketplace fast enough. In fact, about 50% of businesses fail in the first year and approximately 95% of businesses fail within five years. A greater problem for the CMO (Chief Marketing Officer) is that they often are out of touch with reality when it comes …