The famous Italian label PRADA has just created a brand new shopping dreamland in the city of Heifei in Eastern China, located within the new Yintai Centre Mall also renowned as  Intime Plaza Mall. Designed by the label’s longtime partner, architect Roberto Baciocchi, the super-store pays homage to Venezuelan kinetic and op artist Carlos Cruz-Diez with a combination of precious materials such as marble, gold-coloured alluminum, polished steel and saffiano leather, with astonishing kinetic effects on its forefront.

The boutique hosts both women and men ready-to-wear and accessories collections, and covers 400 sqm.

Prada, Heifei at Yintai Centre (Intime Plaza Mall) - China
Prada, Heifei at Yintai Centre (Intime Plaza Mall), China

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The ground-floor and first floor of the Yintai Centre Mall are dedicated to luxury shopping, with mono-brand stores of Louis Vuitton, Gucci, Tod’s, Versace, Burberry, Omega, Rolex etc.

PRADA Spring/Summer 2013 Ad-Campaign

Many facets of a woman’s personality are reflected on the gorgeous new campaign of Prada shot by Steven Meisel. The label’s Japanese – inspired Spring/Summer 2013 collection is reflected through extreme simplicity in a series of studio portraits featuring big names like Saskia de Brauw, Irina Kravchenko, Eva Herzigova, Sung Hee, Irene Hiemstra, Kirsten Owen, Sasha Pivovarova, Amber Valletta, Maartje Verhoef and Raquel Zimmermann.

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