University of New Mexico 2017 Acura ILX #LiveInHighGear Campaign

University of New Mexico, undergraduate marketing students from the Anderson School of Management unveiled a new advertising campaign for the 2017 Acura ILX titled “Live Life in High Gear” #LiveInHighGear. The campaign is part of the Acura ILX Marketing Challenge, an industry-education partnership program sponsored by Acura and managed by EdVenture Partners. University of New Mexico…

SKII Limited Edition Holiday Collection #ChangeDestiny

SKII launches new Limited Edition Holiday Collection of Facial Treatment Essences and honor Priyanka Chopra and Olivia Palermo, inspirational women who have changed their destiny. Inspired by the brand’s global #ChangeDestiny campaign that challenges the belief that destiny is set at birth and celebrates women who have gone beyond limitations to pursue their dreams and shape their…

Mikimoto Explore The Original

Mikimoto digital campaign aims to change the world’s perception of pearls. The world-renowned jeweler known for pioneering the art and science of pearl culturing, in partnership with its Digital Agency of Record (AOR), Rokkan introduces a series of highly stylized films, “Explore The Original” in the United States with support through paid social. Mikimoto is recognized as the…

SHOPBOP #HolidayHowTo

SHOPBOP launches #HolidayHowTo targeted celebrity and influencer driven holiday campaign. The luxury campaign highlights influencers in a behind the scene capture at the top of their fields across categories including fashion, home décor, street style, and fitness. The #HolidayHowTo campaign consists of weekly features spotlighting celebrities and how they holiday with SHOPBOP. The campaign spans all digital…

Barneys New York Holiday Window Luxury Campaign

Barneys New York holiday window represents “Love Peace Joy Project” luxury campaign 2016. In the world’s current climate of chaos and divisiveness, Barneys New York brings back the ever-needed presence of Love, Peace and Joy at a time when it is most necessary. Celebrated artists partnered with the retailer to create inventive interpretations of Love, Peace,…

Experiential Marketing Evolution For Luxury Branding

Experiential Marketing “EM” is a luxury branding evolution also known as “engagement marketing” exploding in the luxury industry. This is a different kind of “direct marketing strategy” through advertising engagement to influence by encouraging participation or inviting the luxury consumer to engage with the luxury brand. Where EM differs is that rather than looking at luxury…