Mikimoto Explore The Original

Mikimoto digital campaign aims to change the world’s perception of pearls. The world-renowned jeweler known for pioneering the art and science of pearl culturing, in partnership with its Digital Agency of Record (AOR), Rokkan introduces a series of highly stylized films, “Explore The Original” in the United States with support through paid social. Mikimoto is recognized as the…

SHOPBOP #HolidayHowTo

SHOPBOP launches #HolidayHowTo targeted celebrity and influencer driven holiday campaign. The luxury campaign highlights influencers in a behind the scene capture at the top of their fields across categories including fashion, home décor, street style, and fitness. The #HolidayHowTo campaign consists of weekly features spotlighting celebrities and how they holiday with SHOPBOP. The campaign spans all digital…

Barneys New York Holiday Window Luxury Campaign

Barneys New York holiday window represents “Love Peace Joy Project” luxury campaign 2016. In the world’s current climate of chaos and divisiveness, Barneys New York brings back the ever-needed presence of Love, Peace and Joy at a time when it is most necessary. Celebrated artists partnered with the retailer to create inventive interpretations of Love, Peace,…

Experiential Marketing Evolution For Luxury Branding

Experiential Marketing “EM” is a luxury branding evolution also known as “engagement marketing” exploding in the luxury industry. This is a different kind of “direct marketing strategy” through advertising engagement to influence by encouraging participation or inviting the luxury consumer to engage with the luxury brand. Where EM differs is that rather than looking at luxury…

Best Luxury Automotive Marketing Guide 2017

Best Luxury Automotive Marketing is the fuel that drive luxury automakers to the number one position. There is always lots of competition among luxury car automakers to local dealerships. The main biggest reward is claiming the “number one” spot as the “top most wanted luxury car brand” in the world. This status to be number…

Lord & Taylor’s Enchanted Forest Promotes Emotional Togetherness

Lord & Taylor unveiled its 79th annual world-renowned holiday windows to New York City, this year’s theme is “Enchanted Forest” which promotes emotional togetherness. The campaign launched in partnership with Save the Children and exciting performance by breakout musician Daya! This year, Lord & Taylor’s Enchanted Forest holiday windows take customers on a whimsical winter journey.…