Fashion PR for luxury brands is always closely linked to the influence of their luxury brand Ambassador. How influential a model is today will also influence what consumers will buy. Generally, top luxury brands have big budgets to afford hiring models who are at the top of their game. One key factor for fashion fall/winter campaigns 2015 is selecting luxury brand ambassadors with strong social media influence. To land even a modeling gig today models must have no less than 10,000 Instagram followers.

Luxury Brand Ambassadors

Making social capital even more profitable than traditional beauty or skill. Wondering how Kendall Jenner got to be the “IT Girl for fashion PR” as a brand ambassador? Kendall is only following around 163 people on Instagram and has over 34.4 million followers. Her social capital is major and makes her the ideal luxury brand ambassador for a cult of Kardashian-Jenner copycats. A luxury marketing promotional tactic to attract more customers to want to buy the Jenner lifestyle.

Kendall Jenner now even has Instagram’s most-liked picture:

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A photo posted by Kendall Jenner (@kendalljenner) on

When scouting for a luxury brand ambassador it’s very important to understand the benefits the person will add for a brand. It should not be only just about their social capital and how many followers they have. The relationship is a partnership win-win factor and the lifestyle of the luxury brand ambassador is what the brand attaches their values and beliefs. It’s essential the ideal customer the luxury brand hopes to attract and lifestyle appeal.

Top Women’s Fashion Fall/Winter Campaigns

This is a countdown list from JustLuxe of top 19 women’s fashion fall/winter campaigns featuring the best models in the business. All which also have some major rank for social capital.

Versace Fashion Fall Winter Campaigns 2015 Luxury Brand Ambassadors MosnarCommunications

photo credit Versace

Rag Bone Fashion Fall Winter Campaigns 2015 Luxury Brand Ambassadors MosnarCommunications

photo credit Rag & Bone

Public School Fashion Fall Winter Campaigns 2015 Luxury Brand Ambassadors MosnarCommunications

photo credit Public School

Oscar de la Renta Fashion Fall Winter Campaigns 2015 Luxury Brand Ambassadors MosnarCommunications

photo credit Oscar de la Renta

Dior Fashion Fall Winter Campaigns 2015 Luxury Brand Ambassadors MosnarCommunications

photo credit Dior

MSGM Fashion Fall Winter Campaigns 2015 Luxury Brand Ambassadors MosnarCommunications

 

Photo credit MSGM

Moncler Fashion Fall Winter Campaigns 2015 Luxury Brand Ambassadors MosnarCommunications

 

photo credit Moncler

Chanel Fashion Fall Winter Campaigns 2015 Luxury Brand Ambassadors MosnarCommunications

photo credit Chanel

Miu Miu Fashion Fall Winter Campaigns 2015 Luxury Brand Ambassadors MosnarCommunications

 

photo credit Miu Miu

Jason Wu Fashion Fall Winter Campaigns 2015 Luxury Brand Ambassadors MosnarCommunications

photo credit Jason Wu

Balmain Fashion Fall Winter Campaigns 2015 Luxury Brand Ambassadors MosnarCommunications

photo credit Balmain

Givenchy Fashion Fall Winter Campaigns 2015 Luxury Brand Ambassadors MosnarCommunications

photo credit Givenchy

Max Mara Fashion Fall Winter Campaigns 2015 Luxury Brand Ambassadors MosnarCommunications

photo credit Max Mara

Isabel Marant Fashion Fall Winter Campaigns 2015 Luxury Brand Ambassadors MosnarCommunications

photo credit Isabel Marant

Chanel Lily Rose Depp Fashion Fall Winter Campaigns 2015 Luxury Brand Ambassadors MosnarCommunications

photo credit Chanel

Burberry Fashion Fall Winter Campaigns 2015 Luxury Brand Ambassadors MosnarCommunications

photo credit Burberry

Missoni Fashion Fall Winter Campaigns 2015 Luxury Brand Ambassadors MosnarCommunications

 

photo credit Missoni

Moschino Fashion Fall Winter Campaigns 2015 Luxury Brand Ambassadors MosnarCommunications

photo credit Moschino

Versace Karlie Kloss Fashion Fall Winter Campaigns 2015 Luxury Brand Ambassadors MosnarCommunications

photo credit Versace

Gucci Fashion Fall Winter Campaigns 2015 Luxury Brand Ambassadors MosnarCommunications

 

photo credit Gucci

If you would like to work with MC MosnarCommunications.com on consulting for luxury PR media campaigns please contact us in confidence to Ann Lane via ann@mosnarcommunications.com.

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