February 2009

Believe it or not but knockoffs (copycats) are no longer the biggest problem in the luxury market. A new bigger problem exists today and most luxury brands don’t even have a clue to what’s going on. Today in order for luxury brands to survive the recession the most important subject matter will be sustainability. Seemingly …

Let me start by saying that I really respect both Pierce Mattie Public Relations and Abelow Public Relations. They have both achieved great accomplishments in the luxury PR industry, which is not an easy task to conquer. When we reformed Mosnar Communications, Inc to focus on luxury PR we never had any intentions of competing …

When it comes to Chris Brown and Rihanna, Hollywood has already sided with Rihanna. Jay-Z has gone on a massive PR campaign to support Rihanna. Now Oprah’s BFF Gayle King is publicly rejecting Chris Brown’s apology! Citing, “Right now I can’t think of anything that makes me support anything that Chris Brown is saying at …

Finding the right Valentine’s Day gift can sometimes be a problem. However, there are some V-Day gifts that are priceless. Often we are too busy to send and understand true messages for special holidays. Valentine’s is a holiday celebrated for lovers and requires special attention. Make sure that you add these top three priceless gifts …

Our sister blog Top Atlanta Luxury was LIVE on the scene for another fabulous event hosted by It Factor Consultants. When targeting luxury, metro Atlanta is a prime location and marketers have to understand that Atlanta is a paradise of exclusive clicks. Not every and just anybody is allowed to attend V.I.P events. It Factor …

Call it political or not but celebrity brands need damage control in crisis situations. For Chris Brown he will forever be known as a woman beater, a less forgiving charge in the public eye. Believe it or not poor dear Rihanna has a much bigger problem, as her sex symbol brand is now attached to …