Carrying a camera at all times, the photographers adopted the role of a guest and fully embraced the essence of each iconic residence, capturing candid and dynamic moments that portray authentic experiences. Through their lenses, these professionals offer a fresh and personalized view of these already renowned destinations, shedding new light on each property.

(MC Luxury Press Release) Belmond, the global luxury brand, has launched a new contemporary photography series called ‘Belmond Legends’. The series aims to celebrate the unique stories and rich heritage of Belmond’s remarkable properties and their inspiring destinations, captured by internationally acclaimed photography artists.

Photo Credit: Belmond

The launch of this new series reinforces Belmond’s commitment to creative expression and marks the first time the global luxury brand is brought to life in the contemporary photography space on a global scale.

For the opening chapter of this campaign, Belmond selected François Halard, Chris Rhodes, Letizia Le Fur and Coco Capitán, each chosen for their distinctive approach to light, space, and color. They were invited to capture the essence of six timeless European ‘Belmond Legends,’ including Hotel Cipriani, Venice; Splendido, Portofino; Villa San Michele, Florence; La Residencia, Mallorca; Caruso, Amalfi Coast, and the Venice Simplon-Orient-Express, A Belmond Train. The photographers immersed themselves in the heart of each iconic residence to encapsulate intimate, dynamic, and authentic moments that provide glances of genuine experiences.

The photographs offer a progressive and personal perspective on these already iconic destinations – showing each property in a new light.

The second chapter of the campaign will reveal a further six properties shot through the eyes of more talented photography artists later this year. These include Grand Hotel Timeo, Taormina; Mount Nelson, Cape Town; Copacabana Palace, Rio de Janeiro; Cap Juluca, Anguilla; Le Manoir aux Quat’Saisons, Oxfordshire; as well as soon-to-reopen Maroma, Riviera Maya.

Belmond Andean Explorer Peru Mosnar Communications
Photo Credit: Belmond

Belmond’s commitment to artistic expression is also showcased in other initiatives like ‘Fotografía Maroma’, a vibrant photography series capturing the beguiling beauty of the Yucatán Peninsula by four Mexican artists.

Photo credit: Belmond

The ‘MITICO‘ partnership with internationally acclaimed art gallery Galleria Continua fosters meaningful dialogue between Art and Landscape through inspiring large-scale sculpture. Following the success of the inaugural edition in Italy, new installations will debut at Le Manoir aux Quat’Saisons, A Belmond Hotel, Oxfordshire; La Residencia, A Belmond Hotel, Mallorca; Copacabana Palace, A Belmond Hotel, Rio de Janeiro.

To explore the ‘Belmond Legends’ through the visionary artists’ lenses, follow @Belmond on social media.

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