Recover is a leader in recycled cotton, creating sustainable solutions for the fashion industry. The company is committed to reducing waste and promoting circularity in fashion, collaborating with some of the world’s leading fashion brands to create sustainable collections.

(MC Luxury Press Release) – Primark, the leading fashion retailer, and Recover, an innovative leader in recycled cotton, have teamed up to launch an urgently needed sustainable women’s leisurewear collection. The collection highlights the need for more companies to create sustainable fashion using recycled cotton to reduce waste and support environmental conservation.

The eight-piece collection is made from a unique blend of organic and recycled cotton, offering a fashionable and sustainable option for Primark customers. The pieces include four versatile tops and four comfortable bottoms in neutral shades of white, black, and gray, designed to be easily mixed and matched with different outfits.

Photo credit: Primark

Each piece in the collection is crafted with sustainability in mind, using water-saving dyeing techniques and eco-friendly packaging materials to minimize the environmental impact. The sustainable leisurewear collection underscores Primark’s commitment to sustainability and its mission to make high-quality, affordable fashion accessible to everyone.

Anna Schofield, Primark’s Head of Sustainable Development, said, “Our partnership with Recover has allowed us to create a sustainable option for leisurewear that looks fantastic and has a positive impact on the environment. We hope that this collection will inspire more companies to create sustainable fashion using recycled cotton.”

Recover is an industry leader in sustainable fashion innovation, providing recycled cotton fabric for the collection. The company has collaborated with some of the world’s top fashion brands to create sustainable collections, and this collaboration with Primark represents another significant step toward promoting circularity in fashion.

“We’re proud to partner with Primark on this new collection, and we hope it inspires other brands and consumers to make more sustainable choices,” said Javier Goyeneche, Recover’s founder. “Recycling cotton is urgently needed to address the challenges of the fashion industry, and we’re excited to see more companies embracing this solution.”

The new sustainable leisurewear collection from Primark and Recover will be available in stores and online from May 24, 2023. Customers are encouraged to visit Primark’s website to learn more about the collection and to shop for sustainable fashion.

Primark is a leading fashion retailer with over 370 stores in Europe and the United States, offering high-quality, affordable fashion while promoting ethical practices and sustainability.

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